When you’re making interactive packaging, you need to also look at the demographic you’re going to be marketing to. For kids, you want to make the interactive packaging educational and fun. Kids get items too, and the packaging needs to be vibrant and excite them. but, if you want them to interact and enjoy it, there’s a few things that you need to factor in, which we’ll go over here.
Types of Interactive Kids Packaging
There are a few unique types of interactive kids packaging you can get. The first are games. Some packaging has perforated edges, where you cut it out, and then you can make little cards and fun games out of this. a package that is also used for games, such as card games or even as a tic tac toe bird are two common examples.
Some packaging can double as other useful items. A package that turns into a hanger to hang up clothes, or maybe something that offers a note for kids to write down answers to questions can be fun.
There are also puzzles that are on these. Some companies print this on the back of the packaging, and kids are able to interact and play with that, along with the fun item that’s inside.
Some interactive packaging, however, isn’t just something physical, but something that they can look at and get information out of. QR codes that take kids to websites for educational content, or even attaching the package to an app for more fun, definitely can be a great thing for kids to work with. It’s fun and offers the kids a chance to really enjoy the content that they’re making, and some of the other fun factors that are offered.
The benefits and Challenges of Interactive Packaging
Interactive packaging takes your packaging to the next level. Kids like to get products and presents, but they usually throw the box away. However, interactive packaging gets them to engage with the product more, and it enhances the learning experience of the packaging as well.
Another fun thing is engagement. Kids will engage with the packaging, learn more about it, and in turn, they’ll be more loyal to the brand. This is a fun way to enhance branding and loyalty, and also get kids to enjoy your products even more.
However, there are some challenges for this. The first is the costs. These are fun additions, but you don't want to ruin your budget just through doing this. take into consideration the costs of smart technology, especially when enhancing your packaging with this.
The second thing is making the product packaging suitable for kids. You don’t want anything that’s too complex for them, so make sure that it’s fitting for their age level and skill set.
Finally, there are safety concerns. Not all of these items are safe for kids. If the packaging that’s interactive contains plastic for example, you want it in a way where the kid can enjoy the packaging without possibly getting hurt. Making it big, with no pieces that are easy to swallow is an important thing.
But it’s pretty easy to do. look at your packaging, and figure out a way to enhance it with this. Having perforated areas for kids to take parts out, creating their own unique items is a fun start. If your interactive packaging lets them build forts, provide directions that are clear to help the kid make the box items they want to with their parents.
Interactive packaging isn’t just for adults, and companies need to realize this, especially when offering so many unique types of experiences possible.
